A PDF brochure is not a lead magnet
“Download our corporate catalog.” No one wants your corporate catalog. A catalog is just a list of things you want to sell. Forcing an engineer to give you their email address to see your product dimensions is an aggressive, hostile user experience.
High-intent pages require high-value assets. If you want their contact info, you need to offer something that actively reduces their workload.
What high-intent assets look like
The DFMA Rulebook: “The 12 Design Rules to Reduce CNC Machining Costs by 30%.” Engineers will download this instantly because it makes them look smart in their next design review.
The CAD Library: Direct access to STEP files for your standard components. Once your part is in their master assembly file, removing you from the bill of materials is too much work. You are locked in.
The Transition Roadmap: A Gantt chart template for migrating production from a failing supplier to a new factory without inventory stock-outs.
Put these specific tools on dedicated landing pages. Keep the text minimal. State the problem. State what the tool does. Ask for the business email. Let the asset do the selling.