The generic contact form is killing your conversions
Having a single “Contact Us” generic form for every possible scenario—sales, support, HR, vendor inquiries—is lazy architecture. It forces your sales team to sift through spam to find the $100K RFQ.
A Quote Request Funnel is a dedicated, specialized pathway designed exactly for engineering buyers ready to buy.
The Multi-Step RFQ Strategy
Instead of hitting them with a 15-field form on one page, break the friction.
Step 1: The Micro-Commitment. Ask only for the CAD file and the primary email address. This is the lowest friction point. Even if they abandon ship after this, you have the file and the contact.
Step 2: The Project Scope. Once the file is uploading, the next screen asks for the EAV (Expected Annual Volume) and timeline. They are already invested because the file is uploading.
Step 3: The Confirmation & Next Steps. Don’t just say “Thank you.” Say “Your files have been received by our engineering team. John Doe will review the DFMA feasibility and reply within 24 hours.” Set the expectation of professional competence immediately.